Can you remember a time when you had control over the flow of info about yourself? Once upon a time, the amount of information about you and how it could be located was entirely within your control. This is not the reality you live in any longer. These days, people have numerous ways to find out whatever they would like to find out about you. This is tricky enough for people who work off of the internet in “regular” jobs. It’s much tougher for individuals who work online. Your profits could be totally obliterated by a careless tweet.
And so, what must you do about it? What is the plan? The key to keeping your reputation immaculate is to be as professional as you can both online and offline. Here’s how you do it.
1. It is important to make sure that each piece of writing you compose is spelled and punctuated right. Whether your writing is for your sales page or just a brief email message does not matter. Spelling and grammar are important. The last thing you need is for a prospective client to find something you’ve written and see that it is full of mistakes. It shows that you have no clue about what is what.
2. Always answer your e-mails and phone calls. Your responses and conversations have to be civil and friendly and positive. Do not let an online message sit in your box for more than a day without responding to it. Don’t leave voicemail messages unreturned. Pick up your phone by the third ring. These are little things but they will speak volumes about your commitment to your job.
3. React to criticism graciously and positively. There are invariably going to be those who want you to feel terrible about yourself. Nonetheless, there will, from time to time, be individuals who have a legitimate beef with your product or how you’re marketing it. Take every negative feedback or suggestion to heart and ask if you could really make the improvements the person would like to see without it harming your business. Then, you need to contact the person with the problem and inform him know how you will fix it (if, indeed, you will actually fix it. If you won’t, let the person know that too). This will prove that you take every person seriously, not only individuals who compliment you.
4. Check your social media! It’s not hard, while in the throes of social media, to forget that you’re not just a random individualonline user, you’re representing a business. Tweeting and Facebook messages that sound overly casual might be well received by the person they are intended for. If someone else happens to come across the messages, though, he might assume that you’re way too casual about your project.
5. Let the person you are shine through as much as possible. No person has ever said that you need to shove yourself down and not be yourself. As a matter of fact, one of the better ways to make yourself stand out is to let who you are shine through your work. Nevertheless, at the same time, keep in mind that you’re representing your business, so keep your best face forward.